INNOVATION &

BUSINESS COACHING

With Annika Cawthorn

Entrepreneur, academic and visionary business coach. With over 30 years of experience as an entrepreneur and academic, I combine business strategy with creative innovation. My strength lies in seeing the big picture – where structure, vision and human development interact.

My entrepreneurial journey began at the age of 23 in England, where I managed a company with around 30 employees for seven years. That time laid the foundation for my practical understanding of international business, leadership and growth.

EXPERIENCE & COMPETENCE

INNOVATION CONSULTING & COACHING

As a coach at Science Park in Östersund, focusing on social innovation, I have supported idea carriers in developing solutions that create real social benefit.

ACADEMIC TEACHING

For many years, I have educated future entrepreneurs at Mid Sweden University in Sweden and Nord University in Norway, with a focus on combining academic knowledge with practical entrepreneurship.

RESEARCH & ACADEMIC STUDIES

To deepen my understanding of the future of entrepreneurship, I am pursuing postgraduate studies in business administration and innovation, with studies at, among others, Åbo Akademi University, Mid Sweden University and Nottingham Trent University.

VISIONARY BUSINESS COACH

As founder of SOUL CLUB Community and active consultant in innovation and business coaching, I combine deep theoretical knowledge with a courageous and human approach to development.

I work based on the belief that:
You are your company.

That's why my coaching is not just about strategy and business models – it's about self-leadership, direction and sustainable growth. I help individuals navigate both their inner and outer entrepreneurship, to create success that lasts over time.

READ MORE ABOUT ME