THE VISIONARY
I am Annika Cawthorn – artist, musician, entrepreneur, lecturer, business and innovation coach and founder of SOUL CLUB Community.
I am driven by finding a life in simplicity with meaning and reason.
In my creative expression, I work under the name Anni Thorn, where the journey has been about daring to follow what feels true even when the path has not been obvious.
To listen inwardly and find the passion in life. Over time, I have understood that balance is not about choosing a single role, but about allowing all parts of oneself to exist side by side. I want to build bridges between academia, business and creative creation.
With a background in entrepreneurship, business development and innovation, I have chosen to delve into both research and artistic expression. For me, these worlds belong together and I am currently on my research journey towards a PhD in business administration.
After over 20 years in the university world and many years in innovation environments, my focus has deepened. Today I create lectures, courses and trips where knowledge, presence and vitality meet, where the rational can interact with the emotional and existential. Where IQ, EQ and SQ have a place at the same time. SOUL CLUB Community is an expression of that vision.
It is my dream of a place where we can meet beyond titles, achievements and surface. Where we build relationships that carry, share courage and create meaning, together. I strive to live as I teach.
By following my own dreams, such as developing my olive grove in Spain, creating more music, and taking bigger steps in the arts, I want to show that it is possible to live both grounded and free.
